Mr. John E. Neal
Visiting Assistant Professor of Marketing
Marketing guru says money, Wall Street, undermine business
John Neal, who teaches marketing at the Charles F. Dolan School of Business, calls Trout the "Vince Lombardi of brand managers," whom he has known for 20 years. Neal hopes Trout's talk will leave audience members with a lesson in the basics of building a brand. He said businesses need to answer the question, "What's in it for the consumer?" and then deliver.
Published in Connecticut Post, Stamford Advocate, Greenwich Time, Danbury News Times on 11/6/12
Audi, Apple ads among Fairfield U. prof's favs
Former Madison Avenue pitch man John E. Neal, now a popular Fairfield University media-marketing professor, is out with his best TV commercials and print ads for 2011.
Published in Hartford Business Journal Online on 12/14/11
Dolan School of Business professor wins Teaching Excellence Award
The radio station interviewed faculty member John E. Neal about teaching at Fairfield after a career in advertising. Before Neal taught at Fairfield University, he worked on Madison Avenue, crafting pitches for Nissan, Nabisco, Minolta Cameras, and Traveler's Insurance. Now a Dolan School of Business faculty member, the Fairfield, Connecticut resident recently received the school's annual Excellence in Teaching Award.
Broadcast on WLAD Radio on 6/27/11