Image of faculty member, Mark Ligas

Dr. Mark S. Ligas

Associate Professor Marketing
mligas@fairfield.edu
o: Dolan School of Business Rm 1115
p: x3117

Honors

  • Best Paper Award- Marketing, Technology and Innovations Track, 2009 American Marketing Association Winter Conference for “Perceived Risk Upon Consumer Discovery of a Radical Innovation: the Role of Arousal and Emotion”, 2009.
  • Who’s Who Among America’s Teachers, 2005.
  • Collegium Faculty Fellow, 2002.
  • Beta Gamma Sigma, 2000.
  • American Marketing Association Consortium Fellow, 1999.
  • Franco Nicosia Competitive Paper Award- 1999 Association for Consumer Research Conference for “The Process of Negotiating Brand Meaning: A Symbolic Interactionist Perspective”, 1999.

Grants

  • An Exploration of the Antecedents of Consumer Collecting Behavior. Fairfield University. 2008.
  • Predicting Satisfaction in Customer-Service Provider Relationships: Assessing the Influence of Customer Trust and Emotional Attachment. Charles F. Dolan School of Business Summer Research Grant. 2004.
  • Branding Part-Time MBA Programs: Applying a Framework for Negotiating Brand Meanings. Charles F. Dolan School of Business Summer Research Grant. 2003.
  • Towards an Understanding of Disposal Behavior: Differences Between how Pack Rat and Purger Consumers Deal with their Post-Consumption Possessions. Charles F. Dolan School of Business Summer Research Grant. 2002.
  • It Takes Two to Tango!: The Service Provider’s Perspective of Customer-Service Provider Relationships in Times of Dissatisfaction. Fairfield University Pre-Tenure Sabbatical. 2002.
  • Exploring the Diversity of Customer-Service Provider Interactions: An Empirical Investigation of a Typology for Services Relationships. Fairfield University Summer Faculty Research Stipend. 2001.
  • Education as an Extended Service Encounter: The Experiences of First Generation College Student Consumers. Charles F. Dolan School of Business Summer Research Grant. 2001.